Second Chance is a platform that specializes in helping individuals with bad rental records secure their desired homes. This mobile app is particularly directed towards people with broken leases, felony records, misdemeanour records, evictions, bankruptcies, and foreclosures. Despite being a new mobile platform, the goal was to create an intuitive interface that would assist users secure homes more efficiently.
Share on
01 Objective
To design the Second Chance Mobile app, focusing on enhancing user experience to assist people without clean rentals and bad records to secure their desired home.
02 How it works
The Second Chance team finds apartments that will accept broken leases or evictions, and connect their clients to these landlords.
03 Challenges
- Fetching information from our target users regarding their challenges when house hunting.
- Building an interface that will make it easy for users to book visit sessions with homeowners.
- Streamlining a long and cumbersome rental application process
- Design a mobile application that make it easy for users to search, book and rent properties.
- Design a website that will allow Second Chance to provide more information relating to as well as market the new app
- Design a dashboard that will allow the app’s administrators to manage and keep track of the platform’s activities.
04 Solution
- Design a mobile application that makes it easy for users to search, book and rent properties.
- Design a website that will allow Second Chance to provide more information relating to as well as market the new app
- Design a dashboard allowing the app’s administrators to manage and keep track of the platform’s activities.
APPROACH
Research and Discovery
To design the Second Chance Mobile app, focusing on enhancing user experience to assist people without clean rentals and bad records to secure their desired home.
Our initial step was to understand the client’s app vision and goals, as well as to research target user preferences and identify potential areas for development.
We began by identifying the pain points that people have when searching for homes online, specifically those with bad records. We then identified features that people found most useful on real estate websites and mobile apps.
We also analyzed competitor platforms to identify best practices and potential areas for differentiation.
Design
The design phase began with defining personas, which were narrowed down to users with a broken lease, foreclosure and evictions. We then mapped out each persona's user journey to identify critical touchpoints and areas for development.
Admin Dashboard
Wireframes and Prototypes
To design the Second Chance Mobile app, focusing on enhancing user experience to assist people without clean rentals and bad records to secure their desired home.
We created low-fidelity wireframes (paper sketches) to visualize our design direction. We used the newly developed brand elements to create the UI design system. The design system consisted of many components such as inputs, cards, buttons, colours, graphics, and fonts that would be used to create high-fidelity prototypes of the mobile application.
Usability Testing
We conducted multiple rounds of usability testing to refine the design based on feedback.
Second Chance Website
The goal of the website is to enhance visibility and credibility, providing potential users with essential information about the Second Chance app. This website serves as a central hub for marketing, support, and updates.
