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Rapidpay Mobile App

RapidPay, a cutting-edge fintech mobile app, allows users in Cameroon to utilize MTN and Orange Mobile Money for paying international streaming services such as Netflix, Hulu, and Disney Plus.This innovative solution bridges the gap between local financial services and global entertainment, making it easier than ever for Cameroonians to access their favorite content without the hassle of traditional banking constraints. By leveraging the widespread use of mobile money platforms, RapidPay ensures a seamless and secure transaction process, catering to the growing demand for digital convenience.

Industry

Fintech

Project Year

2023

Design Services

Mobile App, Admin Dashboard, Website & Logo Design

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01 Objective

The objective was to provide a seamless, secure, and localized payment solution tailored to the unique needs of the Cameroonian market who are interested in managing their streaming subscriptions.

02 Project Goals

  • Localized Payment Solutions: Facilitate the use of MTN and Orange Mobile Money as alternative payment methods for international streaming services that require credit card transactions.
  • User-Centric Interface: Develop an intuitive and user-friendly interface to enhance the overall user experience.
  • Security Measures: Implement security measures to safeguard transactions carried out via the RapidPay Mobile platform.
  • Transaction Management: Establish a system to effectively oversee and monitor all transactions completed within the mobile application.
  • Streamlined Login Access: Centralize the management of streaming service accounts linked through RapidPay.
  • Subscription Management: Simplify the subscription management process for users with varying levels of technological proficiency.

APPROACH

Research and Discovery

To lay the groundwork for a successful project, we engaged in thorough research:

  • User Interviews: Conducted interviews with potential users to gain insights into their streaming service choices, payment preferences, and challenges encountered during online transactions.
  • Field Research: Observed mobile money usage patterns in Cameroon to identify key user behaviour.
  • Data Analysis: Compiled and analyzed the collected data to identify trends, common issues, and potential areas for improvement in user experience.

Design

  • Wireframing and Prototyping: We started with wireframes to outline the user journey, emphasizing simplicity and accessibility. Key features included:
  • Easy Registration: A streamlined onboarding process for new users.
  • Service Selection: Clear options for selecting from a range of international streaming services.
  • Payment Integration: Simplified steps to link and make payment with  MTN and Orange Mobile Money accounts.
  • Subscription Management: A dashboard for users to manage their subscriptions and payments.
  • Visual Identity Design 
  • User Interface Design: We crafted an aesthetically pleasing and functional interface, focusing on:
  • Localization : Tailoring the app to the cultural and linguistic preferences of Cameroonian users.
  • Consistency: Maintaining visual consistency with both the mobile money services and streaming platforms.

Admin Dashboard

Visual Design

As a new platform, RapidPay needed to develop their brand identity. We were able to design a logo that conveyed the platform's goal through the symbols, colours, and typography that were incorporated.

Design

  • Accessibility: Designing for a broad user base, ensuring the app is usable by people with varying levels of digital literacy.
  • Navigation: Ensuring easy and intuitive navigation throughout the app.
  • Payment Process’ Streamlining the steps required to link mobile money accounts and complete payments.
  • Error Handling: Implementing clear and user-friendly error messages to guide users through any issues.

Usability Testing

We performed basic testing within our team and with selected users, gathering feedback to refine the app:

RapidPay Website

The goal of the website is to enhance visibility and credibility, providing potential users with essential information about the Rapid Pay app. This website serves as a central hub for marketing, support, and updates.

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UX Designer
TwinHeroe
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